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great benefit of social media marketing??

Hello,

Exclusive special offers and giveaways for your social media followers will make them feel like part of an inner circle, and will also result in them telling their friends about your brand and the great deals available. One great benefit of social media marketing is that it costs so much less than traditional advertising, but it does require constant input and creative ideas from your team.Is this right information campaign advertising? I didn't get the right solution.
please help.

Any help will be appreciated.
Thank you.